An analysis of Print Media information and its accessibility to people with visual impairments

Abstract

Media is considered as one of the most powerful tools in disseminating information thereby shaping people’s lives. While there have been various studies about the relationship between media and people with disabilities, much of the emphasis has been on the media’s representation of people with disabilities than accessibility of print content in formats friendly to people with visual impairments. This research is a qualitative study which looked at the accessibility of online published print media information to people with visual impairments in terms of format. This was done by analysing content in online newspapers and magazines to determine its accessibility to them. Online interviews were also conducted to find out how print media is accessible to people with visual impairments. The Uses and Gratifications and the Social Responsibility theories were selected to frame the study on how media satisfies their specific needs and desires as well as having certain social obligations to society respectively. The findings of this study were that print media was inaccessible to people with visual impairments both in terms of formats and content. There is no print media known to people with visual impairments producing information in Braille format. The electronic version of printed media proved to be inaccessible due to the lack of media adherence to the Web Accessibility Guidelines. The research also established the underrepresentation and lack of representation in some print media due to print media’s lack of interest to cover disability issues. To respond to these needs, a framework was developed to ensure that people who are visually impaired are able to access print media information.