• Investigating the role of branding in strategic communication: a qualitative study of the GCIS and Department of Tourism 

  Lebele, Seapei Pascaline (2026-03-03)

  This study investigated the role of branding in strategic communication within the South African government, with reference to the Government Communication and Information System (GCIS) and the Department of Tourism. ...
• An exploratory study on the uses and gratifications of smartphones in the workplace: a case study of the National Energy Regulatory of South Africa (NERSA) 

  Mabaso, Fikile Maud (2025-09)

  Smartphone use in the workplace has shown both positive and negative effects. The study examines how employees of the National Energy Regulator of South Africa (NERSA) utilise smartphones and the gratifications derived from ...
• An analysis of Zimbabwean mainstream print media representation of COVID-19 pandemic infodemic communication disorders 

  Mahefu, Tapuwa (2026-02-02)

  The COVID-19 pandemic was accompanied by a parallel “infodemic,” characterised by an overabundance of information, including false or misleading content, which complicated public understanding of the crisis. This study ...
• An Analysis of the Effectiveness of Crisis Communication During a Pandemic at a National Government Agency: A Case of South African Revenue Service (SARS) 

  Ntuli, Samkelisiwe Faith (2025-11)

  This study investigated the effectiveness of crisis communication during a pandemic within a South African national government agency, with a specific focus on managers' perspectives. The occurrence of business crises ...
• Investigating the differential effects of social media addiction on teenagers’ mental health: A study of high school learners in the KZN Province 

  Khumalo, Zekhethelo Nikeziwe (2026-04-19)

  In today's digital age, teenagers are growing up in a digital culture where social media platforms are prevalent and substantially influence various parts of their lives. This study sought to investigate the effects of ...
• Social media as a marketing communication strategy : a comparative study between South African and South Korean schools 

  Ncube, Mfezi Prince (2025-11-30)

  This study explored how social media is used as a marketing communication strategy by comparing two private British-curriculum schools: the International School of Cape Town (ISCT) in South Africa and British Education ...
• Examining cultural diversity in organisational communication: a case study of worldwide industrial systems engineering in South Africa 

  Kganyago, Shatadi Rebecca (2026-03-22)

  The research project examined how people from various cultural backgrounds communicate during their duties at the Worldwide Industrial Systems Engineering company in South Africa (WWISE). The primary objective was to better ...
• The exploratory study to investigate the future of newspapers in the digital age: the case study of Daily Dispatch and Go & Express, newspapers 

  Lingani, Qhamani (2024)

  This study aimed to comprehensively examine the future of traditional newspapers, specifically the Daily Dispatch and Go! & Express, amid the transformative challenges and opportunities presented to them by the digital ...
• A content analysis to explore the decline of print newspapers in South Africa since 2018 

  Stuurman, Lwazi Lawrence (2026-03)

  The study analysed the decline of print newspapers in South Africa (SA) from 2018 to 2024, using content analysis. It adopted a mixed methods design situated within a critical realism philosophical framework, combining ...
• Exploring the visual rhetoric of political cartoons of post-1994 South African Presidents: a social semiotic analysis study 

  Themba, Nomathemba (2026-01-22)

  This study explores the visual rhetoric employed in political cartoons depicting South African presidents from the post-apartheid era (1994–2023), specifically through a social semiotic lens. Drawing on cartoons published ...
• Adopting accountability principles in the government communication and information systems (GCIS) stakeholder engagements : a conceptual framework 

  Mabusela-Munyai, Queen Simangele (2023-10)

  Accountability is described as the practice of answerability, blameworthiness, liability, and the expectation of account-giving. Accountability is governed by principles used by a broad spectrum of organizations to demonstrate ...
• An exploration towards developing a framework for social media utilisation for internal communication in Kenyan organisations 

  Omayo, Faith Moraa (2024-11-20)

  Over recent decades, the internet transformed human interaction by providing a dynamic platform that enables millions to communicate and socialise globally. In this context of rapid technological advance-ment, social media ...
• The role of the media on the development of Black Consciousness, identity and social change: a study of the 1976 and 2015-2016 student uprisings in South Africa 

  Leshilo, Mase Sephetha Masemenya (2024-07)

  This study explores the role of media on the development of consciousness in student activists of the 1976 and 2015-2016 student movements in South Africa. It explores how media exposure influenced their consciousness, ...
• A decolonial analysis of the post-apartheid media representation of student protests in institutions of higher learning in South Africa 

  Mnisi, Thembisile Elsie (2024-04-25)

  This qualitative research explores the post-apartheid traditional news media representations of student protests in institutions of higher learning. The study focuses on three institutions of higher learning in Pretoria. ...
• The role of media representations in the racial discrimination against Asian and Black people during the COVID-19 pandemic 

  Fitzgerald, Paul (2024-01-15)

  This study explores the media coverage of minorities, specifically Black and Asian people, during the COVID-19 pandemic in online newspapers and X (previously called Twitter). It focuses on how the media has contributed ...
• Investigating the use of digital marketing communication at the Livingstone Museum, Zambia 

  Muche, Farai Fennie (2024-02-26)

  In today’s digital age, many tourism organisations struggle to reach and engage different target groups and the Livingstone Museum is no exception. This study aimed to investigate the use of digital marketing communication ...
• Perceptions of South African freelance copywriters on cross-cultural communication on the Upwork digital platform 

  Moyo, Busani (2024-02-01)

  This qualitative study explores and describes the perceptions of South African freelance copywriters on cross-cultural communication on the Upwork digital platform. The study seeks to examine these perceptions with the aim ...
• Exploring the use of internal communication channels in the South African Police Service (SAPS): Inanda police station post covid-19 

  Msomi, Siyabonga Welcome (2024-02-19)

  The study investigated the use of internal communication channels within the South African Police Services (SAPS) at Inanda Police Station post-COVID-19, to highlight the potential for successful use and identify the ...
• Towards a corporate social responsibility communication framework : a responsible leadership perspective in FTSE4GOOD organisations 

  Walsh, David (2024-02-29)

  This study addresses the evolving landscape of Corporate Social Responsibility (CSR) communication within organisations and its intricate connection to responsible leadership. As stakeholder expectations undergo dynamic ...
• Qualitative exploration of political parties addressing salient issues utilising YouTube during 2019 general elections 

  Mamabolo, Mahlatse Ngwaseladi Margaret (2024-02-19)

  Given the importance of issue salience and the growing use of social media, this study integrated media framing theory with salient theory to create a better understanding of how issues relating to political parties play ...

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