Uncovering Antecedents of Client Retention in the South African Advertising Industry

dc.contributor.author	Jansen van Rensburg, Mari
dc.date.accessioned	2012-10-26T09:49:25Z
dc.date.available	2012-10-26T09:49:25Z
dc.date.issued	2012-10-26
dc.identifier.uri	http://hdl.handle.net/10500/6986
dc.description	Inaugural lecture of Prof Mari Jansen van Rensburg titled: Uncovering Antecedents of Client Retention in the South African Advertising Industry, delivered on 17 July 2012	en
dc.subject	Client retention; customer retention; advertising industry; inaugural lecture;	en
dc.subject	customer loyalty; customer satisfaction;	en
dc.title	Uncovering Antecedents of Client Retention in the South African Advertising Industry	en
dc.type	Inaugural Lecture	en