Importance of gender equity management strategy on performance of female managers : a case of EBMTC

Abstract

Gender equality has been a topic of discussion for several decades, and has, in recent years, gained even more prominence due to increased attention from various authorities such women empowerment. This study explored the importance of gender equity management strategy on performance of female managers and suggests some recommendations on how EBMTC can achieve gender equality in leadership positions. Currently, women represent 35% of the leadership positions at EBMTC which is below the industry norm of at least 42% and South African population of 68 million people. The study adopted a qualitative research approach where semistructured interviews were used for data collection from a sample of n=8 participants using the purposive sampling technique. The research was conducted in October 2023 amongst The elicited inferences were analysed thematically in line with inductive reasoning. The findings reveal significant challenges that relate to gender biases, stereotypes, and unequal access to opportunities, hindering decision-making, project assignments, and career advancement. Some of these challenges are grounded on societal norms and culture while others are steeped on corporate environment, e.g. the proverbial glass ceiling and “boys’ club” culture at work. Despite existing gender equality strategies, such as equal pay policies and flexible work arrangements, persistent gaps persist. The study emphasizes the urgent need for tailored interventions, particularly Leadership Development Programs, mentorship, and sponsorship initiatives, to address these challenges and foster a more inclusive workplace at EBMTC.