| dc.contributor.author | Mudzanani, Takalani Eric
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| dc.date.accessioned | 2024-05-08T08:45:59Z | |
| dc.date.available | 2024-05-08T08:45:59Z | |
| dc.date.issued | 2022-11-29 | |
| dc.identifier.uri | https://hdl.handle.net/10500/31147 | |
| dc.format.extent | 1 online resource (23 leaves) | |
| dc.language.iso | en | en |
| dc.subject | Long-term | en |
| dc.subject | Societal value | en |
| dc.subject | Sustainability | en |
| dc.subject | Marketing perspective | en |
| dc.subject | SDG 13 Climate Action | en |
| dc.subject.ddc | 658.802 | |
| dc.subject.lcsh | Green marketing | en |
| dc.subject.lcsh | Social responsibility in business | en |
| dc.subject.lcsh | Sustainable development | en |
| dc.title | Creating long-term societal value : a sustainability marketing perspective | en |
| dc.type | Inaugural Lecture | en |
| dc.description.department | Communication Science | en |