Integrated online communication

dc.contributor.author	Barker, Rachel
dc.contributor.author	Du Plessis, Charmaine
dc.contributor.author	Hanekom, Janette
dc.date.accessioned	2016-10-07T11:05:26Z
dc.date.available	2016-10-07T11:05:26Z
dc.date.issued	2013
dc.identifier.citation	Angelopulo, GC. & Barker, R. 2013. 2nd Edition. Integrated Organisational Communication. Cape Town: Juta.	en
dc.identifier.issn	9780702189845
dc.identifier.uri	http://hdl.handle.net/10500/21616
dc.description.abstract	Integrated online (or digital) communication, much like the Internet which as a communication medium has the ability to instantaneously impart information to a vast number of consumers (Conway, Ward, Lewis & Bernhardt, 2007), offers organisations new opportunities for building relationships with their consumers and stakeholders. It can also be used to obtain diverse information on a variety of organisations and services. Digital communication refers to any communication message which is sent by means of a communication channel that uses digital technology.	en
dc.language.iso	en	en
dc.publisher	Juta	en
dc.subject	the contextualisation of integrated online communication	en
dc.subject	the history of Internet development in South Africa	en
dc.subject	online advertising	en
dc.subject	online marketing	en
dc.subject	online public relations	en
dc.subject	online crisis communication	en
dc.title	Integrated online communication	en
dc.title.alternative	Integrated Organisational Communication	en
dc.type	Book chapter	en