https://ir.unisa.ac.za/handle/10500/2867 Tue, 12 May 2026 22:14:39 GMT 2026-05-12T22:14:39Z https://ir.unisa.ac.za/handle/10500/3030 A discussion of the influence of employee satisfaction on customer service levels Cant, Michael; Van Scheers, Martha Louisa The study examines the influence that retail store price levels and salesperson service characteristics have on store customers’ repurchasing behaviour. Please note that the quality of the products sold at the retailer does not form part of the trade-off options that customers are presented with. Journal article Tue, 01 Jan 2008 00:00:00 GMT https://ir.unisa.ac.za/handle/10500/3030 2008-01-01T00:00:00Z https://ir.unisa.ac.za/handle/10500/3028 Finding sources of brand value : developing a stakeholder model of brand equity Jones, Richard This article reflects the current interest in brand research towards studying non-consumer relations and their role in brand value creation. It presents a model of stakeholder equities as a tool for brand managers to assess the value of multiple stakeholders in relation to the brand. A stakeholder brand value model is then developed to strengthen understanding of the sources of brand value. It is argued that brand value is co-created through interaction with multiple strategic stakeholders. Considerations for brand mangers and suggestions for future research are presented. Journal article Tue, 01 Jan 2008 00:00:00 GMT https://ir.unisa.ac.za/handle/10500/3028 2008-01-01T00:00:00Z https://ir.unisa.ac.za/handle/10500/3027 The contextual determinants behind the entrepreneurial behaviour within 3D of EO : evidence from the SMEs in China Jun, Zhan; Deschoolmeester, Dirk China’s recent economic success is remarkable. However, this comparative research – conducted at a firm level – presents empirical evidence showing that the entrepreneurship contextual conditions in China are still not comparable to those in Belgium, if the entrepreneurial behaviours within the enterprises from the two countries are compared along dimensions of innovativeness, proactive risk handling, and management professionalisation (3D of EO). Taking the Global Entrepreneurship Monitor (GEM) Model as a contextual framework, this research brings into focus a number of determinants that influence the entrepreneurial behaviours. This comparative research initiates a Sino-Belgian entrepreneurship research, contributes to the knowledge on cross-national entrepreneurship study, and brings up some research evidence that is expected to be further studied in future investigations. In this article, the authors intend to present the evidence concerning the contextual determinants that influence the Hebei entrepreneurs’ behaviour within the 3D of EO. Journal article Tue, 01 Jan 2008 00:00:00 GMT https://ir.unisa.ac.za/handle/10500/3027 2008-01-01T00:00:00Z https://ir.unisa.ac.za/handle/10500/3026 A discussion of the geographical influences on cherry picking Cant, Michael Retailers know the cherry picking consumer as a shopper who goes from store-to-store, buying only items that are specially priced. This perception raises various questions for a retailer: who are cherry pickers; how do they behave; and, how does this behaviour impact on retailers? The aim of this article is to examine the correlation between cherry picking and the distance that consumers travel to do grocery shopping and whether geographical influences play a role in customer behaviour concerning store switching and location. The study will enable retailers to benefit from this form of consumer behaviour by taking a proactive approach towards store switching and store location. Journal article Tue, 01 Jan 2008 00:00:00 GMT https://ir.unisa.ac.za/handle/10500/3026 2008-01-01T00:00:00Z