https://ir.unisa.ac.za/handle/10500/2797 Tue, 12 May 2026 20:52:25 GMT 2026-05-12T20:52:25Z https://ir.unisa.ac.za/handle/10500/32184 Assessing consumer attitudes and behaviour towards green products in Namibia Mudimba, Douglas The global emphasis on sustainability and environmental responsibility is increasing, leading to a growing shift in consumer trends towards sustainable consumption and eco-conscious lifestyles. This study aimed to provide a more comprehensive understanding of consumers' intentions and behaviours regarding purchasing green products in Namibian retail supermarkets. It sought to assess consumer attitudes and behaviours towards green products in retail supermarkets in Windhoek, Namibia, specifically utilising the Theory of Planned Behaviour (TPB) and the Norm Activation Model (NAM) as integrated theoretical frameworks. Adopting a positivist research philosophy and a deductive approach, the study employed a quantitative research design using a survey strategy. Data were collected from a sample of 385 consumers aged 18 - 65 years in Windhoek, Namibia, using a convenience sampling technique via face-to-face mall-intercept structured questionnaires. Data were analysed using Structural Equation Modelling with SmartPLS 4, assessing measurement model reliability and validity. The findings indicate generally acceptable reliability and validity of the measurement model, although potential discriminant validity issues were observed between specific construct pairs, notably Personal Norms and Subjective Norms. The structural model analysis revealed that all hypothesised direct relationships were statistically significant. Awareness of Consequences positively influenced Attitude. Ascription of Responsibility positively influenced Personal Norms. Attitude positively influenced both Behavioural Intention and Purchase Behaviour. Behavioural Intention positively influenced Purchase Behaviour. Perceived Behavioural Control positively influenced both Behavioural Intention and Purchase Behaviour. Personal Norms positively influenced Behavioural Intention. Subjective Norms positively influenced Attitude, Behavioural Intention, and Purchase Behaviour. Significant mediating effects were also identified: Attitude mediated the relationship between Awareness of Consequences and Behavioural Intention, and between Awareness of Consequences and Purchase Behaviour. Personal Norms mediated the relationship between Ascription of Responsibility and Behavioural Intention. Attitude mediated the relationship between Subjective Norms and Behavioural Intention. Behavioural Intention mediated the relationships between Attitude and Purchase Behaviour, Perceived Behavioural Control and Purchase Behaviour, Personal Norms and Purchase Behaviour, and Subjective Norms and Purchase Behaviour. The model explained moderate variance in Behavioural Intention (42.8%) and Attitude (31.2%), and weaker but acceptable variance in Purchase Behaviour (26.7%) and Personal Norms (22.5%). Model fit indicators demonstrated a good fit between the integrated TPB-NAM model and the empirical data. This study contributes to the existing body of knowledge by providing valuable insights into green consumption in the under-researched Namibian context. The findings support the theoretical value of integrating TPB and NAM for understanding sustainable consumer behaviour, highlighting the interplay of cognitive, moral, and social factors. The significant influence of both normative and cognitive factors on purchase intentions and behaviour was demonstrated. The moderate R² for purchase behaviour also points to the widely acknowledged intention-behaviour gap in sustainable consumption and suggests the influence of unmeasured contextual factors. The study provides valuable insights for supermarkets on how to better understand and influence consumer behaviour towards green products, aligning with Namibia's sustainable development agenda. Mon, 01 Dec 2025 00:00:00 GMT https://ir.unisa.ac.za/handle/10500/32184 2025-12-01T00:00:00Z https://ir.unisa.ac.za/handle/10500/31451 Redefining consumer decision making in a hyper-connected world : a South African context Kallier, Safura Mohamed This research aimed to determine the decision-making processes of the hyper-connected consumer in a world that is becoming increasingly hyper-connected, where consumers are ‘always on’ and connectivity is ubiquitous. The research followed a customer-centric approach in addressing the research objective and gaining greater insight into the behaviour of hyper-connected consumers in South Africa. In this way, the research study contributes to the academic literature on hyper-connected consumer and their decision-making. The research also provides academia, as well as business and industry, with greater insight into the profile of a hyper-connected consumer within South Africa and how hyper-connected consumers make decisions. A post-positivist philosophy with a quantitative research approach was adopted for the research. The empirical investigation was conducted in two parts in which web-based questionnaires were sent out to consumers around South Africa. Part 1 of the empirical investigation focused on identifying and extracting latent factors that influence the decision-making of the hyper-connected consumer. Six latent factors were identified; personal insights and influences, social influences, subjective knowledge, sources/channels of information, price ad financial considerations and personal and family needs. The six factors were used to propose a conceptual model of decision-making for the hyper-connected consumer. Part 2 of the empirical investigation confirmed the structural validity of the underlying latent factors identified in part 1. The structural validity and model validation of the conceptual model proposed in part 1 was also determined in part 2. Confirmatory factor analysis with structural equation modelling was conducted and the analysis of the results confirmed the underlying structures of the proposed model. However, the results identified covariances between the factors, indicating that the decision-making of the hyper-connected consumer is not a sequential linear process as proposed, but rather an iterative circular multi-directional interaction. An adapted capricious and ubiquitous model of decision-making for the hyper-connected consumer was thus proposed. The research identified hyper-connected consumers as individuals who are accustomed to the use of technology in their everyday lives and rely on technology to interact with the world around them and to make decisions. The results indicate that hyper-connected consumers do not follow a linear decision-making process, as such it is recommended that business and marketers align their marketing strategies to the unique decision-making of the hyper-connected consumer. It is recommended that business and marketers move their marketing channels towards hyper-connectivity, in a manner that allows hyper-connected consumers to connect anytime, anywhere and through any channel with the business. Text in English Tue, 01 Feb 2022 00:00:00 GMT https://ir.unisa.ac.za/handle/10500/31451 2022-02-01T00:00:00Z https://ir.unisa.ac.za/handle/10500/31438 The effects of digital and physical service quality on customer loyalty in the South African retail banking industry Mvubu, Nomsa Barbara The researcher aimed to determine the effects of digital and physical service quality on customer loyalty in the South African retail banking industry. To measure the effects of service quality for the physical channel, the researcher used the SERVQUAL model, and the E-S-QUAL model were used to measure the digital channel service quality. A quantitative research approach was employed. Data were gathered using a self administered, structured questionnaire. Constructs were measured using a six-point Likert scale. A convenience sampling method was used for this study. A total of 384 valid responses from both male and female participants aged between 18 to 60 were collected using an online questionnaire. A descriptive and standard multiple regression directed on IBM Statistical Package for Social Sciences (SPSS) was used. This study established that customer loyalty and service quality are positively correlated and that both physical channel service quality and digital service quality influence customer loyalty. However, this study revealed that digital service quality has more impact on customer loyalty than physical channel service quality on customer loyalty. Bank managers are encouraged to find ways to constantly improve service quality, sustain their competitive edge and maintain customer loyalty. Bank managers can do this by creating an omnichannel customer experience. Practical and theoretical implications for the study are also provided Text in English Tue, 12 Dec 2023 00:00:00 GMT https://ir.unisa.ac.za/handle/10500/31438 2023-12-12T00:00:00Z https://ir.unisa.ac.za/handle/10500/31223 Developing a procurement framework for the South African clothing industry Matsoma, Ntombizodwa Jolinah The purpose of the study is to develop a procurement framework for the South African clothing industry. Procurement practice in the South African clothing industry faced a significant setback when retail buyers opted to buy from overseas suppliers instead of supporting local clothing manufacturers. Lack of resources, sustainability and skills, as well as reduced import tariffs, led to the closure of many clothing manufacturers. Although previous studies have investigated sustainability and competitiveness in the clothing industry, additional research is required to explore the procurement practices that prioritise local economic development in the South African clothing industry that is suffering as a result of global competition. The study administered a survey to managers, owners and procurement specialists operational in the South African clothing industry through the use of a snowball sampling method. The survey questions were structured and analysed using descriptive and inferential statistics. The R-software, JASP 0.16.3, was utilised to analyse the descriptive data. Inferential statistics was employed using structural equation model (SEM) to validate the study’s model and hypotheses using the SAS 9.4 software. The study revealed that procurement practices in the SA clothing industry are compromised because the procurement variables, such as demand planning, strategic sourcing, contracting, enterprise supplier development and strategic partnerships, are not aligned with the types of procurement that create value. Also, these variables need to comply with government policies and sustainable practice regulations. The study also found that the clothing industry in SA needs more resources and local support. The study proposed a framework that connects the different aspects of procurement practice, including demand planning, strategic sourcing, contracting, supplier development, and strategic partnerships. The study concluded by recommending that procurement practices that provide value be aligned with government policies and sustainability regulations to promote job creation, improve sustainability and competitiveness, and promote the socio-economic objectives of the industry.; Maikemišetšo a dinyakišišo ke go hlama melawana ya borekedi ya intasteri ya diaparo ya Afrika Borwa. Tiro ya borekedi ka intastering ya diaparo ya Afrika Borwa e ile la itemogela tšhalelonthago ye kgolo ge bareki ba diaparo ba ile ba kgetha go reka diaparo go baabi ba diaparo go tšwa dinageng tša moše sebakeng sa go thekga batšweletši ba diaparo ba ka mo nageng. Tlhokego ya didirišwa, go e šomiša go ya go ile le mabokgoni, gammogo le ditefelo tše di fokoditšwego ya go tliša diaparo ka mo nageng, go ile gwa feletša ka go tswalelwa ga mabenkele a mantši a batšweletši ba diaparo. Le ge e le gore dinyakišišo tše di fetilego di ile tša nyakišiša go šomišega go ya go ile le bokgoni bja intasteri ya diaparo, dinyakišišo tša tlaleletšo di a nyakega go lekodišiša ditiro tša borekedi bja diaparo tšeo di beilego pele tlhabollo ya ekonomi ya ka mo nageng ka intastering ya diaparo ya Afrika Boewa yeo e gwahlafalago ka lebaka la phadišano ya lefaseng ka bophara. Dinyakišišo di dirile diphatišišo go balaodi, beng ba dikgwebo le go ditsebi tša borekedi bja diaparo bao ba šomago ka intastering ya diaparo ya Afrika Borwa ka go šomiša mokgwa wa go dira sampole fao banyakišišwa ba goketšago banyakišišwa ba bangwe. Dipotšišo tša diphatišišo di ile tša hlangwa le go sekasekwa ka go šomiša dipalopalo tša tlhalošo le tša tšhupetšo. Softewere ya R-, JASP 0.16.3, e ile ya šomišwa go sekaseka tshedimošo ya tlhalošo. Dipalopalo tša tšhupetšo di ile tša dirišwa ka go šomiša mokgwa wa tshekatsheko ya dipalopalo tše ntši (SEM) ka nepo ya go hwetša nepagalo ya mokgwa wa dinyakišišo le haephothesese ka go šomiša softewere ya SAS 9.4. Dinyakišišo di utollotše gore ditiro tša borekedi bja diaparo ka intastering ya diaparo ya Afrika Borwa di itemogetše mathata ka lebaka la gore diphapano tša borekedi, tša go swana le peakanyo ya nyakego, go hwetša methopo ka togamaano, go tsenela dikonteraka, tlhabollo ya baabi ba dikgwebo le ditirišano tša togamaano, ga se tša beakanyetšwa gore di sepelelane le mehuta ya borekedi bjo bo dirago boleng. Gape, mehuta ye e swanetše go sepelelana le melawana ya mmušo le melaotshepetšo ya ditiro tša go ya go ile. Dinyakišišo di utollotše gape gore intasteri ya diaparo ka Afrika Borwa e hloka didirišwa tše ntši le thekgo ya ka nageng. Dinyakišišo di akantše melawana yeo e kgokaganyago metheo ye e fapanego ya tiro ya borekedi bja diaparo, go akaretšwa peakanyo ya nyakego, go hwetša methopo ka togamaano, go tsenela dikonteraka, tlhabollo ya baabi ba dikgwebo le ditirišano tša togamaano. Dinyakišišo vii di feditše ka go šišinya gore ditiro tša borekedi tšeo di abago boleng di dirwe gore di sepelelane le melawana ya mmušo le melawana ya go ya go ile ka nepo ya go tšwetša pele tlhomo ya mešomo, go kaonafatša tiro ya go ya go ile le bokgoni, le go tšwetša pele maikemišetšo a ekonomi ya setšhaba a intasteri ye.; Inhloso yocwaningo ukuthuthukisa uhlaka lokuthengwa kwezimpahla zemboni yezingubo zaseNingizimu Afrika. Inqubo yokuthengwa kwempahla embonini yezingubo zaseNingizimu Afrika ibhekane nezinkinga ezinkulu lapho abathengi bekhetha ukuthenga kubahlinzeki bempahla baphesheya esikhundleni sokuxhasa abakhiqizi bezingubo bakuleli. Ukuntuleka kwezinsiza, ukusimama kanye namakhono, kanye nokunciphisa intela yokungenisa impahla kwamanye amazwe, kwaholela ekuvaleni abakhiqizi abaningi bezingubo. Nakuba ucwaningo lwangaphambilini luye lwaphenya ukusimama nokuncintisana embonini yezingubo, ucwaningo olwengeziwe luyadingeka ukuze kuhlolwe izinqubo zokuthenga ezibeka phambili ukuthuthukiswa komnotho wendawo embonini yezingubo zaseNingizimu Afrika, ehluphekayo ngenxa yokuncintisana komhlaba wonke. Lolu cwaningo lwenze ucwaningo kubaphathi, abanikazi kanye nongoti bokuthengwa kwempahla abasebenza embonini yezingubo zaseNingizimu Afrika ngokusebenzisa indlela yokusampula ye-snowball. Imibuzo yocwaningo yahlelwa futhi yahlaziywa kusetshenziswa izibalo ezichazayo ne-inferential. I-R-software, i-JASP 0.16.3, yasetshenziswa ukuze kuhlaziywe idatha echazayo. Izibalo ze-inferential zisetshenziswe kusetshenziswa imodeli ye-structural equation (SEM) ukuze kuqinisekiswe imodeli yocwaningo kanye nemibono kusetshenziswa isofthiwe ye-SAS 9.4. Ucwaningo luveze ukuthi izindlela zokuthengwa kwezimpahla embonini yezimpahla zokugqoka zaseNingizimu Afrika zisengcupheni ngenxa yokuthi izinto eziguquguqukayo zokuthengwa kwempahla, njengokuhlelwa kwezidingo, ukutholakala kwamasu, izinkontileka, ukuthuthukiswa kwabahlinzeki bebhizinisi kanye nobudlelwano obunesu, akuhambisani nezinhlobo zokuthengwa kwempahla ezidala ukubaluleka. Futhi, lezi zinto eziguquguqukayo zidinga ukuthobela izinqubomgomo zikahulumeni kanye nemithethonqubo yokuzijwayeza esimeme. Ucwaningoluphinde lwathola ukuthi imboni yezimpahla zokugqoka eNingizimu Afrika idinga izinsiza ezengeziwe kanye nokwesekwa kwendawo. Ucwaningo luhlongoze uhlaka oluxhumanisa izingxenye ezehlukene zenqubo yokuthengwa kwempahla, okuhlanganisa ukuhlelwa kwesidingo, ukutholakala kwamasu, izinkontileka, ukuthuthukiswa kwabahlinzeki kanye nokusebenzisana kwamasu. Ucwaningo luphethe ngokuncoma ukuthi izindlela zokuthengwa kwempahla ezihlinzeka ngokubaluleka zihambisane nezinqubomgomo zikahulumeni kanye nemithethonqubo yokusimama ukuze kuthuthukiswe ukwakhiwa kwamathuba emisebenzi, ukuthuthukisa ukusimama nokuncintisana, kanye nokukhuthaza izinjongo zezenhlalo-mnotho zale mboni. Text in English with summaries and keywords in English, Sepedi and Zulu Mon, 01 Apr 2024 00:00:00 GMT https://ir.unisa.ac.za/handle/10500/31223 2024-04-01T00:00:00Z