https://ir.unisa.ac.za/handle/10500/21670 Wed, 13 May 2026 01:39:08 GMT 2026-05-13T01:39:08Z https://ir.unisa.ac.za/handle/10500/32065 A framework for branding the City of Johannesburg as a cultural heritage destination Muzeza, Davis Widespread negative perceptions regarding Johannesburg can have a negative impact on tourism visitor numbers in the city. It is not clear whether city stakeholders are consulted for, or allowed to participate in, the city’s branding initiatives, which should typically be based on city stakeholders’ opinions. Therefore, it is evident that substantial knowledge gaps exist regarding the implementation of appropriate structures and processes for efficient and effective city branding. The current research entailed developing a framework for branding the City of Johannesburg that was tested among city stakeholders. The study followed a qualitative approach involving the use of a single case study, namely, the City of Johannesburg and a review of literature rooted in grounded theory was adopted for the study. Twelve individual in-depth interviews and two focus group discussions (FGDs) were conducted in April 2022 to collect data. The data were analysed question by question as they appeared on the research instrument; Mianakanyo yo anama yo biha mayelana na Joni yi nga va na xitandzhaku xo biha ka nomboro ya vuendzi bya vapfhumba edorobeni. A swi le rivaleni leswaku vahlanganisi va doroba va tekeriwa enhlokweni, kumbe ku pfumeleriwa ku nghenela ka swirhangisiwa swo burenda swa doroba, leswi swi nga kongomisiwaka ka miehhleketo ya vahlanganisi. Hikwalaho ka sweswo, swi le rivaleni leswaku mavangwa ya mbhonihataka ya vutivi ya kona mayelana na ku humelelerisa ka swivumbiwa swa kahle na tiphurosese to enerisa na vukahle byo burenda bya doroba. Ndzavisiso wa sweswi wu katsa ku hluvukisa rimba ro burenda doroba ra Joni leri ri kamberiweke exikarhi ka vahlanganisi. Dyondzo yi landzela endlelo ra nkoka ri katsaka ku tirhisiwa ka dyondzontsongo yin’we, ku nga, Doroba ra Joni na mpfuxeleto wa matsalwa wu nga na thiyori ya dyondzo. Vanhu va khumembirhi ya hlawuriwile ka hlolahlola ya ndzhiko na mitlawa mimbirhi yo kongomisa ka mikanerisano kongomo. (FGDs) leyi endliweke hi Dzivamisoko 2022 ku hlengeleta data. Data yi xopaxopiwile xi; Wydverspreide negatiewe persepsies van Johannesburg kan ’n negatiewe impak hê op toerisme-besoekersgetalle in die stad. Dit is nie duidelik of stadsbelanghebbers geraadpleeg word, of toegelaat word om deel te neem aan die stad se handelsmerkinisiatiewe, watgewoonlik gebaseer moet wees op stadsbelanghebbers se opinies, nie. Dus is dit duidelik dat daar aansienlike kennisgapings bestaan wat betref die implementering van toepaslike strukture en prosesse vir doeltreffende stadshandelsmerkgewing. Die huidige navorsing het die ontwikkeling behels van ’n raamwerk vir die handelsmerkgewing van die stad Johannesburg wat getoets is onder stadsbelanghebbers. Die studie het ’n kwalitatiewe benadering gevolg wat die gebruik van ’n enkele gevallestudie behels het, naamlik die stad Johannesburg, en ’n oorsig van literatuurwat spruit uit gegronde teorie is aangeneem vir die studie. ’n Totaal van 12 individuele indringende onderhoude en twee fokusgroepbesprekings is uitgevoer in April 2022 om data in te samel. Die data is vraag vir vraag ontleed soos wat dit op die navorsingsinstrument verskyn het met die hulp van ATLAS.ti, weergawe 22.Ten tyde vandie konseptualiseringvan die studieis daar beperkte navorsing gedoen oor stadshandelsmerkgewing in Johannesburg. Dus is die studie se resultate daarop gerig om die gaping te vul wat in Suid-Afrikaanse handelsmerk-literatuur geïdentifiseer is. Die bevindings van die studie het getoon dat daar uit die stadsbelanghebbers se oogpunt ’n beperkte begrip en implementering van toepaslike stadshandelsmerk strukture en -prosesse is, wat gelei het tot minder doeltreffende stadshandelsmerkgewing. Die huidige studie is geïntegreer met bestaande literatuur om ’n omvattende raamwerk vir die handelsmerkgewing van die stad Johannesburg te ontwikkel. Metodologies gesproke kan die navorsingsinstrument wat in hierdie studie ontwerp is aangeneem word deur ander stede vir stadshandelsmerkgewing. Prakties gesproke kan die raamwerk vir die handelsmerkgewing van die stad Johannesburg deur ander stede gebruik word om hulle handelsmerk te ontwikkel, te bestuur en te evalueer. ’n Beperking van die studie is egter dat data slegs in Johannesburg ingesamel is, en net by toerisme-stadsbelanghebbers. Dus moet x toekomstige navorsing daarop fokus om die benaderings wat aangeneem is en die hulpmiddels wat in verskillende stede aangewend is te ondersoek en moet dit ook nie-toerisme-stadsbelanghebbergroepe ondersoek. Verder moet die raamwerk vir die handelsmerkgewing van die stad Johannesburg geldig bepaal word wat betref bestuursrelevansie binne die breër konteks van ander stede in Suid-Afrika, die res van Afrika en ander ontwikkelende lande Text in English with summaries in Afrikaans and Tsonga Wed, 01 Nov 2023 00:00:00 GMT https://ir.unisa.ac.za/handle/10500/32065 2023-11-01T00:00:00Z https://ir.unisa.ac.za/handle/10500/31054 Green logistics in a South African retailer : a case study Kanyongo, Milvet The negative environmental effects being caused by logistical operational activities have raised concern about the needs of the future generations. Retailers are among those organisations whose operational activities are causing environmental damage. To find solutions towards minimising negative environmental impacts, green logistics concept under the umbrella term green supply chain management (GSCM) was developed. Green logistics developed to be a topic of interest across the globe. Green logistics implementation is now at an advanced stage in developed countries such as the United States compared to countries in Africa. In developing nations such as South Africa, GL is still minimal but quite noticeable compared to the rest of the African countries. Retailers, among other organisations, are facing immense pressure to minimise environmental damage and implement processes that promote environmental protection. This study explored the implementation of GL practices in a large retail organisation of South Africa. The study followed a qualitative research design and implemented semi-structured interviews to collect the data. A thematic analysis was used to analyse the data. The evidence from the study showed that there has been ongoing emphasis and implementation of GL in the retail industry of South Africa. The study concluded that retailers need to invest more in the adoption of technology to enhance the implementation of GL.; Die negatiewe omgewingseffekte wat deur logistiese operasionele aktiwiteite veroorsaak word, het kommer laat ontstaan oor die behoeftes van die toekomstige generasies. Kleinhandelaars is van die organisasies wie se operasionele aktiwiteite omgewingskade aanrig. Om oplossings vir die minimalisering van die omgewingsimpak te vind, is die konsep groen logistiek (GL) onder die oorkoepelende term groen voorsieningskettingbestuur ontwikkel. Groen logistiek het in ʼn onderwerp van belangstelling oor die wêreld ontwikkel. Die implementering van groen logistiek is reeds in ʼn gevorderde stadium in ontwikkelde lande soos die Verenigde State, vergeleke met lande in Afrika. In ontwikkelende lande soos Suid-Afrika, is groen logistiek steeds minimaal, maar tog merkwaardig vergeleke met die res van die Afrika-lande. Benewens ander organisasies, staar kleinhandelaars groot druk in die gesig om omgewingskade te minimaliseer en prosesse te implementeer wat omgewingsbeskerming bevorder. Hierdie studie het die implementering van GL-praktyke in ʼn groot kleinhandelsorganisasie in Suid-Afrika ondersoek. Die studie het ʼn kwalitatiewe navorsingsontwerp gevolg, en semi-gestruktureerde onderhoude is gebruik om data te versamel. ʼn Tematiese analise is gebruik om die data te analiseer. Die uitslae van die studie het getoon dat daar voortdurende klem op en implementering van GL in die kleinhandelbedryf in Suid-Afrika is. Die studie het tot die gevolgtrekking gekom dat kleinhandelaars meer moet belê in die aanvaarding van tegnologie om die implementering van GL te verbeter. Abstracts in English and Afrikaans Sun, 01 Jan 2023 00:00:00 GMT https://ir.unisa.ac.za/handle/10500/31054 2023-01-01T00:00:00Z https://ir.unisa.ac.za/handle/10500/30790 A tourism employee talent management framework for hotel employee retention in Zimbabwe Mutadzakupa, Barbara This study endeavoured to construct a model which will resolve the talent management challenges specifically retention of skilled employees currently being faced by the hospitality industry of Zimbabwe. The aim of the study was to investigate human resources practices among hotel employees by determining which elements of tourism employee talent management and tourism employee training aim at enhancing tourism employee retention in Zimbabwe. Talent management environment was explored as well as profiling the study subjects - hospitality employees into employee segmentation variables. The study sought to investigate the relationship dynamics between the TTMF and TER in the workplace mediated by TET. Literature from various HR and Tourism paradigms was investigated under TROs. Five hypotheses were established to address the quantitative aspect of the study, while six GQs sought to address the QUAL input of the study. A cross-sectional survey was conducted on a purposive sample of hotel employees in the selected hotels. Confirmatory factor analysis (CFA) and structural equation modelling (SEM) were employed to analyse the quantitative data while for qualitative data, QSR NVivo v11 was used to further understand the quantitative results. A mixed method study with qualitative data using sequential explanatory design, produced two-pronged results, which were integrated into a joint display. The main finding of the study is that the results are not consistent with the findings of other results related to employee and tourism employee retention, as training did not mediate relationship between TTMF and TET. At a theoretical level, the study extended the understanding of talent management strategies, hotel employee behaviours and the antecedents thereof in the workplace. At a methodological level, the study delivered an empirically tested TETMF model for enhancing retention at the workplace. Finally, at a practical level, interventions for organisational and industrial in terms of the model were recommended.; Hierdie studie het gepoog om ’n model te konstrueer om talentbestuur-uitdagings te oorkom, spesifiek wat betref die behoud van geskoolde werknemers in die gasvryheidsbedryf van Zimbabwe. Die doel was om mensehulpbronne-praktyke te ondersoek wat hotelwerknemers affekteer, deur te bepaal watter elemente van die talentbestuur en opleiding van toerismewerknemers gerig is op die behoud van toerismewerknemers in Zimbabwe. Die talentbestuur-omgewing is bestudeer en gasvryheidswerknemers is gekategoriseer volgens werknemersegmentering-veranderlikes. Met die studie is daar gepoog om die verhouding tussen die Toerisme-talentbestuurraamwerk (TTMF) en Toerismewerknemerbehoud (TER) in die werkplek te ondersoek, bemiddel deur Toerismewerknemeropleiding (TET). Literatuur van verskeie mensehulpbronne- en toerismeparadigmas is bestudeer onder Teoretiesenavorsingsdoelwitte (TROs) Vyf hipoteses is daargestel om aan die kwantitatiewe aspek van die studie aandag te skenk, en ses Leidende vrae (GQs) het gepoog om die QUAL-inset van die studie te aan te roer. ’n Deursnee-opname is gedoen op ’n doelbewuste steekproefneming van hotelwerknemers in uitgesoekte hotelle. Bevestigende faktorontleding (CFA) en strukturele-vergelyking-modellering (SEM) is gebruik om die kwantitatiewe data te ontleed. Wat die kwalitatiewe data betref, is QSR NVivo v11 gebruik om ’n beter begrip van die kwantitatiewe resultate te kry. ’n Gemengdemetode-studie met kwalitatiewe data wat ’n sekwensiële verklarende ontwerp aanneem, het tweeledige resultate gelewer, wat geïntegreer is in ’n gesamentlike aanbieding. Die vernaamste bevinding is dat die resultate nie strook met die bevindinge van ander resultate wat met werknemer- en toerismewerknemerbehoud te doen het nie, omdat die opleiding nie die verhouding tussen TTMF en TET bemiddel het nie. Op ’n teoretiese vlak het die studie die begrip van talentbestuurstrategieë, hotelwerknemergedrag en die voorlopers daarvan in die werkplek uitgebrei. Op ’n metodologiese vlak het die studie ’n empiries getoetste Toerismewerknemer-talentbestuurraamwerk (TETMF)-model gelewer vir beter behoud in die werkplek. Laastens, op ’n praktiese vlak, is intervensies vir organisasies en in die bedryf ten opsigte van die toepassing van die model aanbeveel.; Lolu cwaningo luzame ukwakha imodeli yokuxazulula izinselelo zokuphathwa kwethalente, ikakhulukazi mayelana nokugcinwa kwabasebenzi abanamakhono embonini yezokuvakasha eZimbabwe. Inhloso bekuwukuphenya izinqubo zabasebenzi ezithinta izisebenzi zasemahhotela ngokuthola ukuthi yiziphi izici zokuphathwa kwethalente labasebenzi bezokuvakasha kanye nokuqeqeshwa kwezisebenzi zezokuvakasha okuhloswe ngazo ukuthuthukisa ukugcinwa kwezisebenzi zezokuvakasha eZimbabwe. Indawo yokuphathwa kwethalente yahlolisiswa futhi izisebenzi zokwamukela izihambi zahlukaniswa ngokuhlukahluka kwezigaba zabasebenzi. Lolu cwaningo belufuna ukuphenya ubudlelwano phakathi kohlaka lweTourism Talent Management (TTMF) kanye neTourism Employee Retention (TER) endaweni yokusebenza okulamulelwa yiTourism Employee Retention (TET). Izincwadi ezivela kuMnyango Wezabasebenzi eyaziwa ngokuthi yi-HR kanye namapharadimu Ezokuvakasha eyahlukene yaphenywa ngaphansi kwama-TRO. Imibono emihlanu yasungulwa ukuze kubhekwane nengxenye yobuningi bocwaningo futhi ama-GQ ayisithupha afuna ukubhekana nokufaka kwe-QUAL kocwaningo. Inhlolovo ehlukahlukene yenziwa ngesampula yenhloso yabasebenzi basemahhotela akhethiwe. I- Ukuhlaziywa kwesici sokuqinisekisa (UKS) kanye nemodeli yezibalo zesakhiwo (eyaziwa ngokuthi yi-SEM) kwasetshenziswa ukuze kuhlaziywe idatha yobuningi. Mayelana nedatha yekhwalithi, i-QSR NVivo v11 yasetshenziswa ukuze kuqondwe kangcono imiphumela yobuningi. Ucwaningo lwendlela exubile olunedatha yekhwalithi eyamukela idizayini echazayo elandelanayo yakhiqiza imiphumela enezinhlangothi ezimbili, eyahlanganiswa ekubonisweni okuhlanganyelwe. Okutholakele okuyinhloko ukuthi imiphumela ayihambisani nokutholwe kweminye imiphumela ehlobene nokugcinwa kwabasebenzi kanye nezokuvakasha ngoba ukuqeqeshwa akuzange kulamule ubudlelwano phakathi kwe-TTMF ne-TET. Ngokwezinga lethiyori, ucwaningo lwandisa ukuqonda kwamasu okuphatha ithalente, ukuziphatha kwabasebenzi basehhotela kanye nokwandulela kwakho emsebenzini. Ezingeni lendlela yokwenza, ucwaningo lwethule imodeli ye-Tourism Employee Talent Management Framework (TETMF) evivinywe ngokunamandla ukuze kuthuthukiswe ukugcinwa emsebenzini. Ekugcineni, ezingeni elingokoqobo, ukungenelela kwezilungiselelo zenhlangano nezimboni mayelana nokusetshenziswa kwemodeli kwanconywa. Abstracts in English, Afrikaans and Zulu Tue, 31 Jan 2023 00:00:00 GMT https://ir.unisa.ac.za/handle/10500/30790 2023-01-31T00:00:00Z https://ir.unisa.ac.za/handle/10500/30652 Urban tourism demand modelling : a City of Tshwane investigation Gotore, Medalto Previous studies on urban tourism in South Africa have mostly focused on the supply side. However, for there to be supply there has to be demand, so it is important that the demand side of urban tourism be understood. The Behavioural Intention Model was used to explain the behavioural intention of tourists in relation to their demand for the CoT as a tourism destination. The research intended to develop a Model of Factors Influencing Urban Tourism Demand by investigating if Affective Tourist Demand (affect) mediated the relationship between Cognitive Tourist Demand (cognition) and Conative Tourist Demand (conation). Through the application of a probability sampling technique, the current study used a cross-sectional survey to generate data. A questionnaire consisting of 7-point Likert scale statements was used to collect data. Statistical analysis was done using the International Business Machine Statistical Package for the Social Sciences V28 software. Structural equation modelling was used to produce a complete mediation model, where it was found that Affective Tourist Demand (mediator variable) had a mediation effect on the relationship between Cognitive Tourist Demand (endogenous variable) and Conative Tourist Demand (exogenous variable) in a Model of Factors Influencing Urban Tourism Demand. The developed model outlined what the CoT authorities should consider if they plan to attract visitors to the city for urban tourism. The study’s findings could be used when developing marketing strategies for the city as a tourism destination.; Dithutopatlisiso tsa mo nakong e e fetileng tse di ka ga bojanala mo ditoropong tse dikgolo mo Aforikaborwa di ne di tsepamisa ka bontsi mo letlhakoreng la go tlamela tirelo. Le fa go ntse jalo, gore go nne le tlamelo ya tirelo go tshwanetse ga nna le tlhokego ya tirelo ya go nna jalo, ka ga jalo go botlhokwa go tlhaloganya letlhakore la tlhokego ya bojanala jwa mo ditoropong tse dikgolo. Go dirisitswe Sekao sa Mabaka a a Tlhotlheletsang Maitsholo a a rileng go tlhalosa mabaka a a tlhotlheleditseng maitsholo a bajanala a go batla gore City of Tshwane e nne lefeloboyo la bojanala. Maitlhomo le maikemisetso a tlhotlhomiso ke go tlhama Sekao sa Mabaka a a Tlhotlheletsang Ditlhoko tsa Bojanala Mo Toropong e Kgolo ka go batlisisa gore a mme Keletso e e Dirwang ke gore o ikutlwa jang ka Lefelo la Bojanala (maikutlo) e rarabolotse bothata jwa kamano fa gare ga Keletso e e Dirwang ke se o se itseng ka Lefelo la Bojanala (kakanyo) le Go atlanegisa Lefelo la Bojanala (tiragatso). Ka tiriso ya mokgwa wa go tsaya disampole o o dirwang kwa ntle ga thulaganyo e e rileng, thutopatlisiso ya ga jaana e dirisitse patlisiso e go sekasekiwang data e e tswang mo bathong ba le bantsi ba ba farologaneng ka nako e le nngwe. Go kgobokanya data, go dirisitswe lenaneopotsolotso le le nang le maitlhophelo a le 7 a a tlhalosang gore o dumalana kgotsa o ganetsana go le kana kang le polelopotso. Go dirilwe tshekatsheko ya dipalopalo ka go dirisa software ya v28 ya Boditšhabatšhaba ya Tshekatsheko ya Dipalopalo tsa Kgwebo ya Disaense tsa Dikamano tsa Batho. Go dirisitswe sekao se se sekasekang kamano ya sebako le sebakwa go dira sekao se se feletseng sa tharabololo, moo go fitlhetsweng gore Keletso e e Dirwang ke gore o ikutlwa jang ka Lefelo la Bojanala (pharologantsho e e tlhalosang sebako le sebakwa) e nnile le tharabololo mo kamanong ya fa gare ga Keletso e e Dirwang ke se o se itseng ka Lefelo la Bojanala (pharologantsho e e tlhotlhelediwang go tswa mo teng) le Keletso ya Bojanala e e Tlhotlhelediwang ke Boikaelelo jwa Go ja Nala gape le Go atlanegisa Lefelo la Bojanala (pharologantsho e e tlhotlhelediwang go tswa kwa ntle) mo Sekaong sa Mabaka a a Tlhotlheletsang Bojanala jwa mo Ditoropong tse Dikgolo. Sekao se se tlhamilweng se tlhalositse se bothati jwa CoT bo tshwanetseng go se akanyetsa fa ba loga maano a go ngokela bajanala mo toropokgolong. Go ka dirisiwa diphitlhelelo tsa thutopatlisiso mo tlhamong ya ditogamaano tsa go bapatsa toropokgolo jaaka lefeloboyo la bojanala.; Izifundo zangaphambilini zezokuvakasha zasemadolobheni eNingizimu Afrika ziye zagxila kakhulu ohlangothini lokuhlinzeka. Kodwa-ke, ukuze kube nokuhlinzekwa kufanele kube nesidingo, ngakho-ke kubalulekile ukuthi uhlangothi lwesidingo sezokuvakasha zasemadolobheni luqondwe kahle. IModeli Yezinhloso Zokuziphatha isetshenziselwe ukuchaza inhloso yokuziphatha yezivakashi maqondana nesidingo sazo eDolobheni LaseTshwane njengendawo yokuvakasha. Ucwaningo luhlose ukusungula iModeli Yezici Ezinethonya Esidingweni Sezokuvakasha Zasemadolobheni ngokuphenya ukuthi ingabe iSidingo Sezivakashi Esinomthelela (ukuba nomthelela) sibuchazile ubudlelwano phakathi kweSidingo Sezivakashi Sokuqonda (ukuqonda) kanye neSidingo Sezivakashi Esihlosiwe (okuhlosiwe). Ngokusetshenziswa kwendlela yokusampula ngokubheka amathuba akhona, ucwaningo lwamanje lusebenzise inhlolovo ebheka izingxenye eziningi ukuze kukhiqizwe imininingo. Kusetshenziswe iphephamibuzo elinezitatimende eziyizinhlangothi eziyisi-7 zesilinganiso sikaLikert. Kuhlaziywe izibalo kusetshenziswa uhlelo olusetshenziswa kukhompuyutha olwaziwa ngokuthi yi-International Business Machine Statistical Package for the Social Sciences V28. Kusetshenziswe izindlela zokulinganisa nokuhlaziya ubudlelwano ukukhiqiza imodeli ephelele echaza ubudlelwano, nalapho kutholakala khona ukuthi iSidingo Sezivakashi Esinomthelela (umehluko ebudlelwaneni) saba nomthelela ekuchazweni kobudlelwano phakathi kweSidingo Sezivakashi Sokuqonda (umehluko wokungaphakathi) kanye neSidingo Sezivakashi Esihlosiwe (umehluko wokungaphandle) kumaModeli Ezici Ezinethonya Esidingweni Sezokuvakasha Zasemadolobheni. Imodeli esunguliwe yaveza lokho abaphathi beDolobha LaseTshwane okumele bacabange ngakho uma behlela ukuheha izivakashi edolobheni maqondana nezokuvakasha zasedolobheni. Okutholakele ocwaningweni kungasetshenziswa uma kusungulwa amasu okumaketha idolobha njengendawo yokuvakasha. Abstracts in English, Tswana and Zulu Sun, 29 Jan 2023 00:00:00 GMT https://ir.unisa.ac.za/handle/10500/30652 2023-01-29T00:00:00Z