https://ir.unisa.ac.za/handle/10500/5402 2026-05-14T09:12:54Z https://ir.unisa.ac.za/handle/10500/31125 Consumer behavior of emerging market consumers in online shopping environment Makhitha, khathutshelo Mercy 2022-02-03T00:00:00Z https://ir.unisa.ac.za/handle/10500/20057 Visual Merchandising Displays: Wasted Effort Or Strategic Move? The Dilemma Faced By Apparel Retail Stores Hefer, Yolande; Cant, Michael Several consumers think they only purchase products when they go shopping, however time and time again they purchase the experience of shopping as well. The experience of shopping is highly influenced by the visual merchandising displays (also known as feature areas where merchandise is presented) used in store. Much has been said about visual merchandising displays and the effect it has on consumer behaviour. The way products are displayed and promoted in apparel retail stores can have a vast impact on consumer responses and how much merchandise the retailer sells. The main research question explored the effect visual merchandising displays have on consumer behaviour. Explorative research was deemed to be the most appropriate for this study and qualitative data was collected. Focus groups were used to collect the first round of data, where after naïve sketches were used to support the findings. The focus groups and naïve sketches were analysed by means of thematic analysis. The findings indicated that the visual merchandising displays guide consumers in the direction of the products they are seeking and that it also guides their decisions. The participants agreed that their buying behaviour is influenced on a minence of the visual merchandising displays, as well as their personal preferences and gender. 2012-10-01T00:00:00Z https://ir.unisa.ac.za/handle/10500/14695 Who benefits most? the Trade Patterns between the IBSA countries Bothma, Cornelius, H.; Machado R 2008-01-01T00:00:00Z https://ir.unisa.ac.za/handle/10500/14583 Alignment of supply chain strategies and practices of locally made vehicles in South Africa. Ambe, Intaher Marcus This paper sought to investigate the alignment between supply chain strategies and practices of local manufacturers of locally made light vehicles in South Africa. The research design employed was a combination of exploratory and descriptive research design using a qualitative approach. A face-to-face, semi-structured interview questionnaire was used, based on purposive sampling. Descriptive statistics using SPSS software was used for the data analysis and interpretation. The findings of the research revealed that across the supply chains of locally made models, all the manufacturers followed a lean strategy for their inbound supply chain and some had a lean supply chain strategy for their outbound supply chain. A number of them also had an agile supply chain strategy in the outbound supply chain, which suggests a leagile supply chain strategy. It was also found that in some instances there was a mismatch between strategies and practices in the area of product characteristics, manufacturing characteristics, and the decision drivers of the supply chain. Local manufacturers of locally made light vehicle models in South Africa do not always make decisions and implement practices in line with their chosen supply chain strategies. 2014-05-01T00:00:00Z