https://ir.unisa.ac.za/handle/10500/21639 2026-05-05T15:11:40Z https://ir.unisa.ac.za/handle/10500/32065 A framework for branding the City of Johannesburg as a cultural heritage destination Muzeza, Davis Widespread negative perceptions regarding Johannesburg can have a negative impact on tourism visitor numbers in the city. It is not clear whether city stakeholders are consulted for, or allowed to participate in, the city’s branding initiatives, which should typically be based on city stakeholders’ opinions. Therefore, it is evident that substantial knowledge gaps exist regarding the implementation of appropriate structures and processes for efficient and effective city branding. The current research entailed developing a framework for branding the City of Johannesburg that was tested among city stakeholders. The study followed a qualitative approach involving the use of a single case study, namely, the City of Johannesburg and a review of literature rooted in grounded theory was adopted for the study. Twelve individual in-depth interviews and two focus group discussions (FGDs) were conducted in April 2022 to collect data. The data were analysed question by question as they appeared on the research instrument; Mianakanyo yo anama yo biha mayelana na Joni yi nga va na xitandzhaku xo biha ka nomboro ya vuendzi bya vapfhumba edorobeni. A swi le rivaleni leswaku vahlanganisi va doroba va tekeriwa enhlokweni, kumbe ku pfumeleriwa ku nghenela ka swirhangisiwa swo burenda swa doroba, leswi swi nga kongomisiwaka ka miehhleketo ya vahlanganisi. Hikwalaho ka sweswo, swi le rivaleni leswaku mavangwa ya mbhonihataka ya vutivi ya kona mayelana na ku humelelerisa ka swivumbiwa swa kahle na tiphurosese to enerisa na vukahle byo burenda bya doroba. Ndzavisiso wa sweswi wu katsa ku hluvukisa rimba ro burenda doroba ra Joni leri ri kamberiweke exikarhi ka vahlanganisi. Dyondzo yi landzela endlelo ra nkoka ri katsaka ku tirhisiwa ka dyondzontsongo yin’we, ku nga, Doroba ra Joni na mpfuxeleto wa matsalwa wu nga na thiyori ya dyondzo. Vanhu va khumembirhi ya hlawuriwile ka hlolahlola ya ndzhiko na mitlawa mimbirhi yo kongomisa ka mikanerisano kongomo. (FGDs) leyi endliweke hi Dzivamisoko 2022 ku hlengeleta data. Data yi xopaxopiwile xi; Wydverspreide negatiewe persepsies van Johannesburg kan ’n negatiewe impak hê op toerisme-besoekersgetalle in die stad. Dit is nie duidelik of stadsbelanghebbers geraadpleeg word, of toegelaat word om deel te neem aan die stad se handelsmerkinisiatiewe, watgewoonlik gebaseer moet wees op stadsbelanghebbers se opinies, nie. Dus is dit duidelik dat daar aansienlike kennisgapings bestaan wat betref die implementering van toepaslike strukture en prosesse vir doeltreffende stadshandelsmerkgewing. Die huidige navorsing het die ontwikkeling behels van ’n raamwerk vir die handelsmerkgewing van die stad Johannesburg wat getoets is onder stadsbelanghebbers. Die studie het ’n kwalitatiewe benadering gevolg wat die gebruik van ’n enkele gevallestudie behels het, naamlik die stad Johannesburg, en ’n oorsig van literatuurwat spruit uit gegronde teorie is aangeneem vir die studie. ’n Totaal van 12 individuele indringende onderhoude en twee fokusgroepbesprekings is uitgevoer in April 2022 om data in te samel. Die data is vraag vir vraag ontleed soos wat dit op die navorsingsinstrument verskyn het met die hulp van ATLAS.ti, weergawe 22.Ten tyde vandie konseptualiseringvan die studieis daar beperkte navorsing gedoen oor stadshandelsmerkgewing in Johannesburg. Dus is die studie se resultate daarop gerig om die gaping te vul wat in Suid-Afrikaanse handelsmerk-literatuur geïdentifiseer is. Die bevindings van die studie het getoon dat daar uit die stadsbelanghebbers se oogpunt ’n beperkte begrip en implementering van toepaslike stadshandelsmerk strukture en -prosesse is, wat gelei het tot minder doeltreffende stadshandelsmerkgewing. Die huidige studie is geïntegreer met bestaande literatuur om ’n omvattende raamwerk vir die handelsmerkgewing van die stad Johannesburg te ontwikkel. Metodologies gesproke kan die navorsingsinstrument wat in hierdie studie ontwerp is aangeneem word deur ander stede vir stadshandelsmerkgewing. Prakties gesproke kan die raamwerk vir die handelsmerkgewing van die stad Johannesburg deur ander stede gebruik word om hulle handelsmerk te ontwikkel, te bestuur en te evalueer. ’n Beperking van die studie is egter dat data slegs in Johannesburg ingesamel is, en net by toerisme-stadsbelanghebbers. Dus moet x toekomstige navorsing daarop fokus om die benaderings wat aangeneem is en die hulpmiddels wat in verskillende stede aangewend is te ondersoek en moet dit ook nie-toerisme-stadsbelanghebbergroepe ondersoek. Verder moet die raamwerk vir die handelsmerkgewing van die stad Johannesburg geldig bepaal word wat betref bestuursrelevansie binne die breër konteks van ander stede in Suid-Afrika, die res van Afrika en ander ontwikkelende lande Text in English with summaries in Afrikaans and Tsonga 2023-11-01T00:00:00Z https://ir.unisa.ac.za/handle/10500/31054 Green logistics in a South African retailer : a case study Kanyongo, Milvet The negative environmental effects being caused by logistical operational activities have raised concern about the needs of the future generations. Retailers are among those organisations whose operational activities are causing environmental damage. To find solutions towards minimising negative environmental impacts, green logistics concept under the umbrella term green supply chain management (GSCM) was developed. Green logistics developed to be a topic of interest across the globe. Green logistics implementation is now at an advanced stage in developed countries such as the United States compared to countries in Africa. In developing nations such as South Africa, GL is still minimal but quite noticeable compared to the rest of the African countries. Retailers, among other organisations, are facing immense pressure to minimise environmental damage and implement processes that promote environmental protection. This study explored the implementation of GL practices in a large retail organisation of South Africa. The study followed a qualitative research design and implemented semi-structured interviews to collect the data. A thematic analysis was used to analyse the data. The evidence from the study showed that there has been ongoing emphasis and implementation of GL in the retail industry of South Africa. The study concluded that retailers need to invest more in the adoption of technology to enhance the implementation of GL.; Die negatiewe omgewingseffekte wat deur logistiese operasionele aktiwiteite veroorsaak word, het kommer laat ontstaan oor die behoeftes van die toekomstige generasies. Kleinhandelaars is van die organisasies wie se operasionele aktiwiteite omgewingskade aanrig. Om oplossings vir die minimalisering van die omgewingsimpak te vind, is die konsep groen logistiek (GL) onder die oorkoepelende term groen voorsieningskettingbestuur ontwikkel. Groen logistiek het in ʼn onderwerp van belangstelling oor die wêreld ontwikkel. Die implementering van groen logistiek is reeds in ʼn gevorderde stadium in ontwikkelde lande soos die Verenigde State, vergeleke met lande in Afrika. In ontwikkelende lande soos Suid-Afrika, is groen logistiek steeds minimaal, maar tog merkwaardig vergeleke met die res van die Afrika-lande. Benewens ander organisasies, staar kleinhandelaars groot druk in die gesig om omgewingskade te minimaliseer en prosesse te implementeer wat omgewingsbeskerming bevorder. Hierdie studie het die implementering van GL-praktyke in ʼn groot kleinhandelsorganisasie in Suid-Afrika ondersoek. Die studie het ʼn kwalitatiewe navorsingsontwerp gevolg, en semi-gestruktureerde onderhoude is gebruik om data te versamel. ʼn Tematiese analise is gebruik om die data te analiseer. Die uitslae van die studie het getoon dat daar voortdurende klem op en implementering van GL in die kleinhandelbedryf in Suid-Afrika is. Die studie het tot die gevolgtrekking gekom dat kleinhandelaars meer moet belê in die aanvaarding van tegnologie om die implementering van GL te verbeter. Abstracts in English and Afrikaans 2023-01-01T00:00:00Z https://ir.unisa.ac.za/handle/10500/31042 Local Community Satisfaction toward Tourism Development in Pushkar Region of Rajasthan, India Swart, Magdalena Petronella (Nellie) Satisfaction of local residents is one of the key factors in responsible and sustainable tourism development. It helps tourism planners and policymakers in effective and strategic utilization of tourism resources. The present study investigates local residents’ satisfaction level toward sustainable tourism development through economic, socio-cultural, and environmental development. In order to achieve the goal of the study, one-sample t-test, regression analysis, and Structural Equation Modeling (SEM) were performed. The findings of the study have suggested that local residents have a different level of satisfaction towards overall sustainable development and economic, socio-cultural, and environmental development in the study area. It was also observed that there is a high positive correlation among economic, socio-cultural, and environmental developments, and these developments significantly impact sustainable tourism development. 2021-12-06T00:00:00Z https://ir.unisa.ac.za/handle/10500/31032 Market segmentation variables as moderators in the prediction of Business Tourist Retention Swart, Magdalena Petronella (Nellie) This study explores whether five market segmentation variables moderate the relationship between the business tourist service quality scorecard (SQSC) and business tourist satisfaction (Satisfaction); or the relationship between the SQSC and business tourist retention (Retention). A cross-sectional field survey of South African business tourists yielded a sample of 498 respondents. Moderated multiple regression (MMR) analyses were used to investigate possible moderating effects. Findings suggest there are full moderation effects for gender in both the relationships between SQSC and Retention as well as Satisfaction and Retention. Partial moderation effects were evident for age and province. This study provides insights to enable business tourist managers to improve the service quality needs of each of the identified market segments, such as gender and age. 2014-04-08T00:00:00Z